Kelsey Cashman
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Duluth Trading Company

The strategy was to increase the customers' brand experience through a distinct package design that is unique to Duluth and encompasses the DTC brand. Customers should know right away without reading the shipping information that it is a Duluth Trading Company package.

This project was created during my internship at Planet Propaganda and is currently in use.

Agency: Planet Propaganda
Art Direction: Katie Garth
Creative Direction: Dana Lytle and Kevin Longino
Design: Kelsey Cashman

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