With Uber and other ride sharing services dominating the roads these days, Rainbow Taxi needed a refresh to gain riders. We embraced the name "Rainbow" and took inspiration from the 70's to create a custom type treatment to display fun cab names. The brand is currently experiencing increased demand and now has plans to double its fleet. It's a lot of fun seeing these guys driving around town!
Agency: Riley Hayes Role: Designer Recognition: Bronze award - The Show 2016