Strategy: Increase the customers' brand experience through a distinct package design that is unique to Duluth and encompasses the DTC brand. Customers should know right away without reading the shipping information that it is a Duluth Trading Company package.
Three concepts were presented and my design was chosen by the client. This project was created during my internship at Planet Propaganda and is currently in use.
Art Director: Katie Garth Creative Directors: Dana Lytle and Kevin Longino